Up to 20% of the population are neurodivergent, making up a significant proportion of your target customer base.

Understanding more about how neurodivergent people communicate, process information, and experience your marketing can help you design campaigns that are more accessible, engaging, and effective for a wider range of customers.

Neuroinclusive marketing isn’t about creating separate campaigns for people with ADHD, autism, dyslexia or other neurodivergences. It’s about recognising that people can differ in how they process information, manage cognitive load, focus their attention and respond to uncertainty – and considering those differences throughout the customer journey.

A simple way to get started

The Neuroinclusive Marketing EASE Canvas gives you a practical way to review your own marketing through four simple principles:

Externalise – reduce the amount your customer needs to remember or hold in their head.
Anchor – reduce unnecessary uncertainty, stress and overwhelm.
Simplify – make it easier to understand, decide and take action.
Energise – make your marketing relevant, engaging and worth paying attention to.

The canvas takes each of these principles across discovery, exploration and conversion/retention, with practical ideas you can use in your campaigns, customer communications and processes.

You don’t need to use every suggestion or redesign everything you do. Instead, use the canvas to look at your existing customer journey and ask:

Where could we remove unnecessary friction?

Small changes – clearer next steps, useful reminders, less ambiguity, easier choices or different ways to access information – can make your marketing easier for neurodivergent customers to engage with, while often improving the experience for everyone.

Use the marketing canvas to review your current marketing, identify potential barriers and generate ideas for making your customer journey more neuroinclusive.

DOWNLOAD YOUR FREE EASE CANVAS BELOW —>